ESTRID
CHANGING THE RAZOR GAME

THEIR STORY

Hi Loves, how are you? Today's post is all about and in collaboration with ESTRID. Have you heard of them? ESTRID is a woman-owned brand that designs cute, honest and kind razors for women. It was created as the solution to their own shaving problems. They wanted to design a razor that would upgrade a woman's shaving experience.

THEIR CORE VALUES

Smooth and excellent hair removal is essential to them, and they want you to experience this every time you choose to shave. And if you don't shave, they are all for it too. They want women to be their own person. If you want to shave and be as soft and smooth as a dolphin, you're gorgeous. If you love a fluffy armpit and, how I call them, winter furry legs, you're beautiful as well.

WHAT THEY WANT FOR YOU & THE WORLD

When building their brand and designing their products, there were a few things essential to them.

Honest & Kind

Their products had to be honest and kind to the world. This is why their entire collection is fairly priced and cruelty-free. This was a challenge, but they managed.

Specifically For Woman

Besides the fact they wanted the razors to be kind to the environment, they also wanted a design specific for women. A razor that's perfect for the female shape.

Affordable & Quality

One other thing is quality, but for an acceptable price. Shaving shouldn't be expensive.

As they said;
"Lots of things in life are expensive, but a smooth shaving experience shouldn't be one of them." - Estrid.

NO MORE BAD SHAVE-DAYS!

LOVE: THE MOST IMPORTANT THING

What I love most about this brand is the entire vibe around it. It's chilled, relaxed and women empowered. You should take a look at their website and Instagram, and you'll see what I mean. A lot of humour, but also serious talk about important subjects. They want women to empower and inspire themselves and each other. Something I root for.

Women for Women International

Besides giving back to the planet by designing products that are good for the environment, they are passionate about charity. They want to make an even bigger positive impact on the world, especially for women. Gender equality is really important to them and something they want to fight for because it is far from over. This is why they partnered up with Women for Women International.

"Women for Women International is a charity that helps women survivors of war

rebuild their lives and choose their own futures." - Estrid.

As a women-focused brand, they feel responsible for supporting women all around the world. For every purchase made at Estrid, they donate 1% of the profits to Women for Women International.

ESTRID WOMAN

MY COLLECTION FAVOURITES

BLOOM

My favourite colour is pink! It's cute, it's bright, and it's girly. Their Bloom Razor is Iconic 90s inspired.

CLOUD

Pink might be my favourite colour, but I'm a neutrals girl, so this might be the most suitable colour for me. Their Cloud Razor is inspired by clouds on a rainy day.

PEACH

The colour that makes me root for summer. It gives me all the holiday and exotic vibes. Freshly plucked fruits inspired their Peach razor.

LEMONADE

The Lemonade design makes me long for those beautiful sunny spring mornings when the sun has the perfect temperature.

As Estrid said herself, "When life gives you lemons, it would be rude not to turn it into this perfectly sunny shade".

THE RAZOR BLADES

The razors from ESTRID, as you know now, are available in different colours, and you can get a matching case to protect your blades.

The razors contain 5 stainless steel blades combined with a 100% vegan casing. The casing strips contain Cacao Butter, Aloe Vera and Shea Butter.

THE RAZOR SUBSCRIPTION

Something that happens to me all the time is, finding out I don't have any razors left or seeing it's time for a replacement when I actually want to shave. Well, Estrid has you covered when you're like me. They offer The razor subscription.

You decide how often you want to receive new and fresh blades. You have 3 options, every month, every two months or every 3 months. And if you want to skip a month or change your entire subscription, no problem, you can make a change any time you want. During the subscription, you get four new blades delivered at home. This is just perfect, isn't it? You never have to worry about not having some sharp and fresh razors.

I WANT THE RAZOR SUBSCRIPTION

BESIDES RAZORS

THE CASE: HERE, THERE, EVERYWHERE

The Razor Case is the cutest thing and something I have never seen before. They have matching cases for your razor. This way, your blades don't get damaged while travelling and get the chance to dry after use. Of course, it is also adorable to mix and match the different colour razors and cases.

THE CASE

BODY OIL WASH - MOOD: CANCEL PLANS

The Body Oil Wash from ESTRID is an oil to foam body wash. It has an ultra-rich and super gentle formula, with antioxidants and acids, making it really hydrating for the skin. It contains Sunflower Oil, Coconut Oil, Shea Butter, Almond Oil, Cloudberry Oil and Vitamin E. The oil wash cleanses your skin gently without soaking up all the good stuff.

BODY OIL WASH

SHAVE CREAM - MOOD: PRIVACY PLEASE

The Shave Cream is vegan and has a gentle formula. It contains Shea butter, Sunflower seed Oil, Coconut Oil, Cloudberry Oil, Aloe Vera and Vitamin E. It doesn't foam and does not dry out your skin. The texture is smooth, like butter, which makes it super easy to shave everywhere. The shave cream is super moisturising and also protects your skin from harm.

SHAVE CREAM

BODY LOTION - MOOD: BODYSHOT

A non-stick Body Lotion. A dream, I would say. I'm not too fond of sticky body creams, lotions and butters, especially during summer or when I go to bed. The body lotion from Estrid absorbs like crazy, so you can continue your day without having to wait. It has a cooling formula that gives your skin a break after shaving. It contains Canola Oil, Shea Butter, Cloudberry Oil, Aloe Vera, Barbadensis and Vitamin E. The combination of ingredients is candy for your skin. It's super hydrating and soothing.

A tip from ESTRID: Put it on after showering to get the softest skin ever.

BODY LOTION

MY EXPERIENCE WITH ESTRID

I learned about Estrid on Instagram. They reached out to me about their brand and products. I got to try out their razors, and I want nothing else since. Their razors change the game.

I have very sensitive skin, and it gets irritated quickly. Therefore shaving has always been a struggle. My skin just hated it. I tried out so many different razors, creams, foams and shavers. I also tried out different methods, like shaving on dry skin and shaving while showering. For me, the best way was shaving while showering with a razor and a fragrance-free body wash. But still, my skin could get irritated.

This was until ESTRID.

The shape of the razors is perfection, and the blades are super sharp in a good way. What I want to say is, the blades are sharp, but in a way, you don't cut yourself quickly. I wouldn't say I liked that about new razors.

A fresh and new one is always great because it gets the job done, but I always cut myself a few times when I use a fresh blade. With Estrids razors, I didn't, not even once.

Besides that, I always seem to miss spots. Do you know the feeling when you have your me-time moment, got everything done, shaving, skincare, hair treatment etc. but then when your showered and put on your body lotion, you feel some strokes of hair? I get frustrated while typing this. I know you now think you didn't shave properly. You just missed a spot, and I would say yes, that has been the case a few times without a doubt. But after shaving with Estrid, I didn't find any hair on my legs anymore. My skin was so soft, smooth and glowy, and I didn't get irritated.

My overall experience with ESTRID is amazing. I'm a big fan of the brand and, from now on, a subscriber. It's easy, get's the job done, doesn't get my skin irritated and gives me baby skin after. Try it out yourself (Estrid Starterkit) and let me know what you think.

ESTRID CHANGING THE RAZOR GAME